Even though Rally Health has a "complex business model," the company's marketing comes down to three distinct buckets: building the brand through pop-up events and partnering with celebrities, getting new users and keeping members engaged, and marketing to businesses. It's about "understanding what a prospective client or customer is looking for, and helping them understand the value of Rally and how we might be able to solve their needs," CMO Brenda Yang told Business Insider Prime.
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Read more: Business Insider Prime
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